Vision
To become the number one household poultry brand in Botswana
About Freebird Poultry
Built in Botswana, growing with purpose
Company Overview
Poultry business built around scale, quality, and trust
Freebird Poultry is one of Botswana's established poultry producers, based in Shashe, 25km from Francistown, and structured to serve the market with dependable production and disciplined operating standards.
Founded in November 2015, the business has grown by combining production capability, processing investment, and a practical commitment to making poultry products both accessible and reliable for Botswana households.
Growth Story
How Freebird has grown with practical investment and steady execution
Freebird Poultry's story is defined by clear growth stages: a strong foundation, production expansion, major infrastructure investment,
and a continued focus on operational readiness.
Over the past 10 years, the company has experienced significant growth, doubling production capacity since inception.
A major milestone includes the commissioning of a state-of-the-art, export-rated abattoir, with an investment of approximately P50 million.
Vision & Mission
Freebird Poultry's direction is clear: build the brand households trust most, while strengthening production standards and maintaining accessibility in the market.
Mission Priorities
- Deliver high-quality poultry products that meet household and trade expectations.
- Maintain affordable pricing to serve the Botswana market consistently.
- Advance sustainable production systems that support long-term growth.
Customers
Suppliers
A growing customer base across wholesale, retail, and quick-service channels
Freebird Poultry supplies a wide network of distributors and retailers across Botswana, serving commercial partners with reliable poultry products and disciplined supply capability.
Key suppliers supporting production, animal health, and packaging
The company maintains strong supplier relationships and adheres to timely payment practices.
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Nutrifeeds
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Ross Breeders
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Lionel Sheild Veterinary
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Plastech
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General Packaging
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Universal Holdings